Our Services

Brand Storytelling & Strategic Messaging

We dig deep to uncover your brand’s core values, purpose, and unique story. Through collaborative workshops and strategic discovery, we craft a messaging blueprint that anchors all communications and ensures your brand resonates with the audiences that matter most.

Program Components:

  • Brand messaging workshops

  • Value proposition development

  • Key message framework

  • Evidence-based proof points

Content & Media Outreach

We bring your story to life across every channel, blending editorial content, media outreach, and paid amplification for maximum impact. Our team develops newsworthy stories, crafts compelling content for your owned platforms, and leverages influencer partnerships and visual assets to expand your reach. We also monitor the media landscape to ensure your voice is heard when it matters most.

Program Components:

  • Editorial content creation (blogs, newsletters, social, email)

  • Earned media (media relations, pitching, news coverage)

  • Paid media (sponsored content, advertorials)

  • Influencer campaigns

  • Infographics and visual storytelling

  • Industry news monitoring

Issues & Reputation Management

We help you prepare for the unexpected and protect what matters most—your reputation. From proactive risk management to real-time crisis response, we guide your team with clarity and control. Our approach goes beyond damage control, building trust and positioning your organization as a credible, resilient leader.

Program Components:

  • Issues identification and risk assessment

  • Strategic response planning

  • Crisis communications

  • Long-term reputation strategy

Additional Services

Media Training

Our media training programs equip executives with the tools to confidently represent their organizations in any public forum. Whether it’s a media interview, public consultation, or investor event, we ensure your voice comes through clear, composed, and strategic.

Program Components:

  • Pre-Session Prep: Strategy session, tailored question set, and messaging homework.

  • Training Day: Includes taped mock interviews, real-time critique, theory discussion, and messaging workshops.

  • Follow-Up Coaching: Tip sheets, 1-on-1 rehearsal, interview critique, and ongoing support.

Objectives:

  • Deliver concise, memorable key messages

  • Manage tough questions using bridging techniques

  • Build confidence and control your narrative

Training Day:

  • Mock Interviews: Trainees will participate in 1x1 simulated media interviews, recorded for review.

  • Group will participate in theory and ‘best practices’ discussion including:

    • Who are the media and what do they want (aka know your audience)

    • Know what you want to say.

    • Prepare for tough questions.

    • The bridging technique and how to apply it.

    • Follow-up – being viewed as a good resource for future opportunities.

  • Feedback and Improvement: Recorded interviews will be critiqued, and trainees will be re-interviewed with an emphasis on improvements.

Follow-Up Training:

  • Each trainee will receive ‘tip sheet’ pdf highlighting key take aways from training sessions to serve as a refresher for future media and speaking opportunities.

  • One-on-One Rehearsal: Each trainee receives a 15-minute rehearsal session

  • Interview Critique: Trainees can submit one media interview for detailed critique.

  • Ongoing Support: Trainees have access to media-related advice via email or phone

LinkedIn Makeover

Elevate Your Personal Brand

Your personal brand is your reputation in action—it’s your experience, your expertise, and the unique perspective you bring to the table. Just like any great brand, it needs to be clear, compelling, and consistently communicated.

That’s where Springwater comes in. With over 20 years of experience building corporate brands for Canada’s top organizations, we apply the same proven strategies to individuals ready to own their story and stand out.

Who Needs Personal Branding?

You’re ready for a LinkedIn refresh if you’re:

  • A professional or executive looking to raise your profile

  • Making a career pivot and want to position yourself for what’s next

  • An entrepreneur trying to grow your business and attract clients

What We Offer:

We do more than polish your profile—we give your brand a voice and a strategy.

  • Digital Presence Audit

    We assess your current footprint and identify where you're winning—and where you're not.

  • Profile Optimization

    We transform your LinkedIn and Twitter bios into magnetic assets that showcase your value.

  • Content & Social Strategy

    Get a tailored plan with actionable content ideas and engagement tactics that keep you top of mind.

  • Media & PR Guidance

    We help you land speaking opportunities and press by positioning you as a go-to expert in your field.

  • Infographics & Visual Content

    Custom content that shares your insights in scroll-stopping formats.